Rasa Malaysia, made scalable.
DuluKita is an award-winning Malaysian F&B lifestyle brand that transforms nostalgia into a scalable dining experience. Built around authentic Malaysian cuisine, multicultural storytelling and proprietary brand characters — DuluKita has carved a market position that resonates with modern consumers seeking meaningful local experiences.
To become a world-recognised Malaysian brand that warms people's hearts.
Bring people together to experience Malaysian flavours — the masterful blend of spices, cultures and hospitality.
The Restaurants
Since Kota Damansara in 2023, DuluKita has grown into a brand with 6 outlets nationwide — built on the unity of Malaysia's three major races and a shared passion for preserving traditional flavours.
- OUTLET 01January 2023Kota DamansaraSelangor
- OUTLET 02December 2024Bandar Dato OnnJohor
- OUTLET 03December 2025BintuluSarawak
- OUTLET 04February 2026KeningauSabah
- OUTLET 05March 2026Machang BubokPenang
- OUTLET 06June 2026RaubPahang
Built by a growth operator.
"We're not just building restaurants — we're building a Malaysian brand that travels. One that our grandchildren will still recognise."
Roys is a founding growth and marketing operator at DuluKita with 16+ years of experience in marketing, advertising and brand scaling across mid to large consumer brands. He leads the design of DuluKita's scalable growth engine — integrating brand positioning, O2O customer acquisition and performance-driven marketing systems to support multi-outlet expansion.