The Brand Story

Three friends.
One table.

A short love letter to the Malaysia we grew up in — told chapter by chapter.

Late 1980s

Three young men, one big city.

Pak Ramlee, Datuk Samy and Tauke Tan each left their hometowns — Penang, Kluang and Melaka — to chase their dreams in Kuala Lumpur. From different backgrounds, they became fast friends the moment they joined the same company.

The 90s

Football, mamak, and the girls they never got.

They played football on weekends, shared teh tarik at the mamak on weeknights, and pursued girls together (mostly unsuccessfully). They watched Malaysia's economic boom lift them up — and its later crises test them.

2000s → 2010s

Nearly forty years of friendship.

Conflicts came and went. Respect and tolerance deepened. Their friendship, admired by many, became a quiet portrait of the Malaysia they grew up in — messy, warm, and unmistakably ours.

2022

Longing for a fading Malaysia.

By 2022 the three of them found themselves missing the flavours and memories of a slower Malaysia — the mamak table, the roadside stall, the warm rice at grandmother's house. That longing had a name.

Today

They called it DuluKita.

Together they co-invested in DuluKita — a restaurant that brings back the authentic tastes of the past, and reconnects Malaysians through delicious, local food. Six outlets on. Still growing.

"Dulu kita duduk semeja.
Sekarang, kita masih boleh."

The DuluKita promise

The Brand IPs

Meet the characters.

Pak Ramlee, Datuk Samy, Tauke Tan illustration
Pak Ramlee
Date of Birth
March 22
Place of Birth
Penang
Character Traits
Adventurous · Creative · Independent

A tribute to P. Ramlee (1929–1973)

Datuk Samy
Date of Birth
March 8
Place of Birth
Kluang, Johor
Character Traits
Optimistic · Born Leader · Warmhearted

A tribute to Tun Samy Vellu (1936–2022)

Tauke Tan
Date of Birth
April 5
Place of Birth
Melaka
Character Traits
Smart · Visionary · Principled

A tribute to Tun Tan Cheng Lock (1890–1960)

From one table to six outlets — and counting.

The story continues in every DuluKita you visit. Find your nearest one, or bring one to your town.